Sanur ICON BALI Shopping Mall Guide: Food, Brand Shopping, Sea Views & Floating Market

Bottom Line First: Icon Bali Mall opened on June 7, 2024, in Sanur, covering 32,000 square meters. Dubbed Bali’s largest shopping mall, it features Southeast Asia’s largest indoor floating market, Jaje Bali Floating Market, and over 200 shops/restaurants—perfect for escaping the heat, rainy-day plans, or family shopping outings.

Icon Bali Mall, as a top-tier shopping destination in Bali, has officially debuted on the island. Located at Jalan Danau Tamblingan No. 27 in Sanur, Icon Bali finally opened for business on Friday, June 7, 2024.

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Spanning 32,000 square meters, Icon Bali Mall claims to be Bali’s largest shopping center, offering a mix of shopping, dining, and direct beach access for a unique leisure experience. Its arrival is expected to bring locals and tourists an unparalleled and unforgettable shopping and entertainment experience in Sanur.

Read More: Bali Family Trip: Sanur Guide Map with 45 Activities, Plus SPA and Accommodation Picks!

What to Explore at ICON BALI?

1. International Brand Shopping

ICON BALI isn’t just a tourist market filled with souvenirs and local shops—the mall also features many international clothing, beauty, lifestyle, and accessory brands.

According to the mall’s information and existing travel resources, brands you can find include Uniqlo, Marks & Spencer, Sephora, Mango, Swarovski, Pandora, Charles & Keith, and more. The brand mix covers apparel, cosmetics, jewelry accessories, and daily essentials, making it a good spot for a relaxed shopping session.

If you need to stock up on daily necessities, skincare products, or browse familiar international brands during your trip, ICON BALI is worth adding to your shopping list. However, not every store here focuses on Balinese specialties—if you’re looking for local handicrafts or traditional souvenirs, you’ll still want to pair this with other specialty shops or markets.

2. Jaje Bali Indoor Floating Market

The Jaje Bali Floating Market is one of ICON BALI’s signature features.

This indoor market focuses on Balinese local snacks, desserts, and unique trinkets. Vendors display and sell their goods using boats, shoulder-carrying racks, bicycles, and other creative setups. According to official information, the market hosts over 30 sellers, most of whom are small home-based businesses.

Unlike typical malls that only sell international brands, this area offers a chance to explore Balinese local food and small-scale vendors while you shop.

If you’re looking to browse local snacks and discover some unique finds in a sheltered environment, this is a spot worth checking out. However, the actual items available may vary depending on the vendors and their operating conditions.

3. Vertical Forest Green Space

Another distinctive design feature of ICON BALI is the Vertical Forest.

According to the official description, this is a four-story indoor vertical green space filled with tropical plants and flowers, combined with multimedia experiences on different levels.

This space transforms the shopping mall from a typical indoor retail center into a place with botanical scenery and photo opportunities. If you love tropical plants, unique architecture, or are looking for a different backdrop for photos beyond regular clothing stores, it’s worth adding to your shopping route.

It’s important to note that the Vertical Forest is primarily a space for plant landscapes and multimedia experiences, and should not be equated with a natural forest or outdoor botanical garden that you can freely explore.

4. Walk Directly to Sanur Beach

If I had to pick one feature that sets ICON BALI apart from typical shopping malls, it would be its connection to the beach.

The mall has a pathway leading to Sanur Beach, allowing you to step out from the shopping area and onto the coastal walkway with ocean views. The official guide also mentions beach foot-washing stations and indoor shower facilities for visitors to use after beach activities.

Sanur itself is known for its coastal strolls and sunrise views, with routes along the shore suitable for walking and cycling. So, you don’t have to treat ICON BALI as just a shopping destination; after browsing the mall, you can take a walk by the sea, enjoy the ocean breeze, and then return to find a restaurant for a meal—a relaxed way to spend your time without rushing.

If you’re staying near Sanur or already planning to walk along Sanur Beach, you can easily fit this into your itinerary.

5. Seafood Restaurants and Leisure Spaces

In addition to shopping, ICON BALI also offers dining options, with some restaurants located by the sea where you can enjoy a meal or a drink while taking in the ocean views.

The mall’s official description also highlights a cultural performance area and outdoor activity spaces, including a cultural stage and an amphitheater. According to the official attraction page, the cultural performance area features traditional Balinese dance shows; however, it’s best to check the day’s schedule for actual performance times.

Additionally, the official site lists the Sunset Sea Fountain as one of its signature features. However, the webpage does not provide a fixed performance schedule that can be verified, so it’s not recommended to plan transportation or itinerary around a specific show. Be sure to confirm whether there is a performance on the day of your visit.

ICON BALI Food Guide｜From Balinese Snacks to Ocean-View Restaurants

ICON BALI offers a diverse range of dining options, from local Balinese snacks and Japanese cuisine to Korean dishes, as well as coffee, desserts, and beachfront restaurants. Even if you’re not planning to shop, you can simply come here to eat, grab a coffee, and take a stroll along the beach.

1. Jaje Bali Floating Market｜Experience Local Balinese Snacks

If you’re looking for food with a distinctly Balinese character, start by exploring the Jaje Bali Floating Market, an indoor floating market inside the mall.

The market brings together over 30 vendors, focusing on Balinese local foods, desserts, and unique souvenirs. Unlike a typical food court, vendors use boats, shoulder-carry displays, and bicycles to showcase their goods, adding a fun twist to the shopping and dining experience.

This is a great spot to browse and try local snacks that catch your eye. However, the food and operating status of each stall may vary, so it’s best to go by what you see on-site.

2. Sand Beach Bar and Restaurant｜Dine by the Sea with Ocean Views

If you’re looking for a place to sit down, enjoy a leisurely meal, and soak in the beach atmosphere, check out Sand Beach Bar and Restaurant.

This restaurant is located on the Beach Floor of the mall, specializing in Asian cuisine, Indonesian dishes, and seafood, all set against a backdrop of ocean views and music. Its advantage is that you can enjoy a meal and a beach stroll in the same spot, without needing to take a separate ride to the coast after eating.

If you plan to visit around dusk, it’s a good idea to check the day’s operating hours, seating arrangements, and any live events before deciding to dine here.

3. Bubba Gump Shrimp Co.｜Keep an eye out if you love seafood

The mall’s dining directory also lists Bubba Gump Shrimp Co., located on the First Floor.

This restaurant brand is known for shrimp and American-style seafood dishes. If your travel companions enjoy seafood or you’re looking for a break from the usual Indonesian and Asian fare found in Bali, it’s worth considering.

However, the actual menu, prices, and available items should be confirmed with the latest information from the restaurant, so it’s best to check before you go.

4. Craving Japanese food? Keep Tom Sushi and Genki Sushi in mind

If you’re in the mood for sushi or Japanese cuisine during your trip, ICON BALI’s dining directory includes Tom Sushi and Genki Sushi.

Tom Sushi is on the Upper Ground Floor, while Genki Sushi is listed on the Beach Floor. Both are solid options when you’re craving Japanese food.

For those traveling with family or friends who have different food preferences, having a variety of dining options in one mall is certainly convenient—no need to leave Sanur just to find a restaurant every time.

5. Coffee, Desserts, and Afternoon Tea

If you’re not planning a full meal, you can also grab coffee or dessert at the mall.

• Starbucks: Ideal for those who want a familiar coffee and a quick rest.
• Fore Coffee, Cotti Coffee: Good everyday coffee options to consider.
• Pan and Co: Known for Japanese-style soufflé pancakes, perfect for dessert lovers.
• Vilo Gelato: Keep an eye out for this brand if you’re craving ice cream.
• Tukies: Another dessert option listed in the mall’s dining directory.

All the brands above appear in the available ICON BALI dining directory, but actual store operations may change, so it’s best to confirm before your visit.

How to Plan Your Food and Drink at ICON BALI?

If it’s your first time, I’d suggest not squeezing every restaurant into your itinerary—just choose based on your needs for the day:

• If you’re craving local street food: Start by browsing the Jaje Bali Floating Market.
• If you want to sit down for a full meal: Choose from beachfront restaurants or Asian and Japanese cuisine inside the mall.
• If you just want coffee and dessert: Find a café to relax before continuing your shopping.
• If you want to enjoy ocean views: Combine your meal with a beach stroll for a more relaxed afternoon.

ICON BALI’s strength isn’t necessarily that any single restaurant is worth a special trip—it’s that you can shop, dine, grab coffee, and take a beach walk all in one place. For travelers staying near Sanur or planning a half-day trip there, this setup is quite practical.

Check out this video from ‘Xiao Jie Indonesia’:

Which day is best to visit ICON BALI?

In my opinion, ICON BALI is best positioned as a shopping and leisure stop within a Sanur itinerary, rather than a natural attraction that requires a full day of exploration.

If the afternoon gets too hot or rainy, you can come here to shop and eat; if the weather is nice, you can pair the mall with a beach walk. This way, you get the comfort of indoor spaces without losing the seaside vibe that makes a Bali vacation special.

If you’re traveling with family, the shopping, dining, and leisure facilities inside the mall also offer a variety of activity options. However, if your trip focuses on temples, rice terraces, waterfalls, or traditional villages, ICON BALI is better suited as a supplementary itinerary rather than a replacement for these signature Balinese attractions.

ICON BALI Visiting Tips

• Opening Hours: Officially 10:00–22:00 daily, though individual store hours may vary.
• Attire: If you plan to explore both the mall and the beach, wear comfortable walking shoes.
• Transportation: You can get there via Grab, Gojek, or taxi; allow extra travel time on holidays and during peak hours.
• Beach Activities: If you plan to walk on the beach, check the tides and weather first; remember to clean the sand off your feet before leaving.
• Special Features: The floating market, cultural performances, and other activities may change their schedules. If you want to see a specific show or try a particular feature, it’s best to check the latest official announcements in advance.

Is ICON BALI Worth Visiting?

If you’re already heading to Sanur, ICON BALI is worth a stop. International brands, a local market, restaurants, and beach access are all concentrated in one spot, making it more than just a shopping mall—it’s a place to shop, relax, and enjoy the sea views.

But there’s no need to travel all the way from the other end of Bali just for a large shopping mall. It’s most practical for those who love shopping, need a rainy-day backup plan, or are planning a laid-back vacation in Sanur.

My advice: save your shopping for ICON BALI and your beach strolls for Sanur. No need to pack your schedule too tight—browse the market, grab a meal, then take a leisurely walk along the shore. That’s all it takes for a wonderfully relaxed afternoon.

Xiao Jie’s Sanur Travel Diary:

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