Updated tourism data shows: Indonesia’s tourism industry experiences its busiest year in five years

Bali’s unique Kecak Fire Dance, found nowhere else in the world
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Foreign tourist arrivals in November 2024 reached 1.09 million, an 8.58% decrease compared to October, consistent with the low season trend. However, the final 2024 data will take another month to fully compile, but it’s certain that by early February 2025 when the final figures are released, total tourist arrivals across Indonesia will exceed 13 million.
Bali Province Tourism Hits Record High
Regarding Bali, Tjokorda Bagus Pemayun, Head of the Bali Tourism Office, stated that as of December 29, 2024, Bali Province had welcomed 6.3 million international tourists. He added, ‘Data for December 30 and 31 has not yet been included.’ This figure far exceeds the initial 2024 target of 5.5 million and surpasses the 6.2 million recorded in 2019.
Pemayun noted that Australia, India, and China were the primary sources of international tourists in 2024. He emphasized that the goal for 2025 is to attract 6.5 million international visitors. He added, ‘We’re not just looking for numerical growth, but also hoping foreign tourists will stay longer, spend more, and respect local culture and society.’

Usually quiet and laid-back Sanur Beach gets packed during the Christmas-New Year holiday season!
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Commitment to Sustainable Development and High-Quality Tourism
The Bali Tourism Board is committed to promoting sustainable tourism and creating high-quality travel experiences. When asked about the impact of recent natural disasters, tourist fatalities, and monsoon season, Pemayun acknowledged these negative events have had an effect, but Bali’s status as a top vacation destination remains unchanged.
He further revealed: “Based on our communication with the Indonesian Tourism and Travel Association (Asita), Bali remains the most popular holiday destination. This year’s Christmas and New Year holiday visitor numbers have increased by 20% compared to previous years.”

The distinctive Penglipuran Village sees holiday crowds
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Bali Airport Welcomes the New Year with Enthusiastic Atmosphere
As the main gateway to Bali, I Gusti Ngurah Rai Airport bid farewell to the last batch of passengers in late 2024 with traditional Balinese cultural dances and Gamelan performances, welcoming the first arrivals of 2025. Airport General Manager Ahmad Syaugi Shahab stated, ‘We aim to transform the airport into a showcase of Indonesian culture, particularly Balinese culture, and create a pleasant and memorable experience for travelers.’

FAQ
Q1: How many international tourists did Bali attract in 2024?
A1: Bali welcomed over 6.3 million international tourists in 2024, exceeding its annual target.
Q2: Which countries are the main sources of tourists to Bali?
A2: Tourists from Australia, India, and China were the primary international visitor groups to Bali in 2024.
Q3: What is Bali’s tourism target for 2025?
A3: Bali aims to attract 6.5 million international tourists in 2025.
Q4: How is Bali addressing the impact of recent negative events on tourism?
A4: Although natural disasters and negative news have affected tourism, Bali’s appeal remains strong, with a 20% increase during holiday periods.
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